About me
I am a digital creator in the broadest sense. A multidisciplinary designer with a wealth of experience.

Lay’s Maak de Smaak Battle



Agency Red Urban
Role Interaction Design, Prototyping, Flash, Motion Graphics

Coming up with a decent successor to an incredibly successful campaign isn’t always easy. By adding the element of battles to the search for the next crisp flavour, we managed to give a tried concept a fresh and original swing.

We wrote our own custom tool with Flash to create the animations of the dynamic fighting bags.

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