Rebranding the only online bookstore in the Netherlands driven by a true passion for reading
Boekenwereld (online book store) and Bookchoice (online book subscription and community) were two separate platforms and brands, each with a distinct visual style. With this rebranding we brought them together visually as a first step in their fusion.
A hand-drawn ‘B’ nestled in an imperfect circle, symbolising the brand’s charm—perfect through its imperfections. It reflects a genuine passion for reading, books, and storytelling, standing in sharp contrast to the vast online stores that treat books like any other soulless commodity.
Boekenwereld caters for all types or readers. We introduced distinct colours for different genres allowing us to create unique worlds. Using these base colours we defined different shades to be able to create eye-catching visuals.
Typography plays a leading role in the world of books. We found the perfect balance between the traditional styles used in book printing in of the past and the digital world of today.
We restyled the existing site, giving it a fresh look and feel without the need for extensive development. Genre colors were strategically applied to create a distinct vibe for each category, adding a unique feel and visual identity to every genre.
Again, a completely fresh appearance with minimal development effort. The genre colours were taken a step further in the audio book player and online reader environments.
Having recently undergone a makeover, the Bookchoice app has now received an additional refresh, delivering a streamlined experience across all touchpoints.
