Creating a unique and lasting identity for the world’s premier techno festival.
Awakenings’ annual festival is by many considered to be the absolute highlight of the year. Two days, jam-packed with literally every DJ that matters in techno.
In contrast to Awakenings’ indoor night events, the festival is characterised by a more friendly, positive vibe. Something we wanted to include in the new identity.
The new identity was used in all types of media ranging from social posts to street posters.
The Awakenings Festival website was pretty solid as it was, so why start over? We updated the site with the colourful new branding resulting in a fresh new feel.
Aside from everything created to promote the festival during the run-up to the event, we also designed all kinds of materials for use at the festival itself. Ranging from digital signage to larger than life timetables.
