Quality & reliability
Yanmar is a Japanese manufacturer of high quality engines used in a wide range of applications. The aim was to have digital design and communications at the same top notch level as their products.
Yanmar Europe
Various Projects
A unified online experience for an iconic Japanese brand
Unifying online presences
With a diverse range of products, Yanmar has several different websites each serving a different target audience. I worked at unifying the visual styles whilst retaining their own unique identity.
Putting warranty where their mouth is
To emphasise their commitment to quality and reliability, Yanmar introduced standard 5 year warranty on all new engines. We created eligibility check as well as a smart engine maintenance hub.
A smart spraying robot
The Yanmar SmartCube is a cutting edge robot aimed at the highest segment of the world of viticulture. I created a logo (derived from the Yanmar Y) and landing page to inform during the development phase.
Agriculture
With several different tractor ranges, it is important to emphasise each series’ unique qualities and capabilities. With more focus on the machine’s usage rather than stats, visitors get a better feel for each tractor.
Smooth sailing
Yanmar Marine International needed an attractive page to tell their brand story.
Electrifying
A sustainable society has always been one of Yanmar’s goals. Despite their rich history and success in primarily diesel engines, Yanmar realises that electric is the way forward. Exciting times lie ahead.
