Connecting DeFi to real-world lending
Florence Finance acts as a bridge between cryptocurrency lenders and real-world borrowers, allowing them to interact in a transparent and mutually beneficial fashion.
Florence Finance
Website & dApp
Bridging the gap between the old and new worlds of finance.
Refining the Florence brand & style
As Florence’s plans and product evolved they needed a more powerful and unique look and feel. This was achieved by transforming the logo, bold typography and a distinctive colour palette.
A website to sell the idea
With the actual product still under development, we wanted to start creating some interest and buzz. We designed a site to introduce the concept and provide information and answers to interested parties.
Redesigning the dApp
Once the main product (a Decentralised Application) was more or less functional, it too required a major visual and usability overhaul.
DeFi can be a scary place
With it’s many hacks, rug pulls and generally confusing interfaces, DeFi can really put people off. With Florence we wanted to create an understandable, trustworthy and happy place for decentralised finance.
Track your positions
Keep track of all your positions on Florence Finance with a clear portfolio overview. Quick actions allow you to perform tasks directly from this view.
