hamburger-menu

LeasePlan Digital

One LeasePlan

Uniting 32 countries in becoming the global industry leader in the car as a service sector.

Agency
  • Jungle Minds
Role
  • Art Direction
  • Visual Design
  • UX
Type
  • Platform
  • Website

Whats next?

LeasePlan marked the beginning of their new global strategy with an over-the-top campaign featuring Richard Hammond. But a lot more is needed to become the industry leader in the digital realm.

project-image
project-image

Homepage iterations

The initial homepage was dedicated mainly to the global campaign. To create more buzz, the second homepage we created focussed on slick interaction and LeasePlan’s future vision. Once more product features went live on the new platform, a third homepage was created with a more functional approach.

project-image
project-image

Navigation

Dealing with several different propositions and target audiences can be tricky. Especially in cases when you don’t know who the visitor is. To help users navigate to, and stay within their preferred feature, but always giving them the option of switching, we created a three level navigation optimised for all devices.

Smart self-service

A big chunk of visitors consists of existing LeasePlan drivers with questions. We created an intelligent service section to help clients help themselves rather than immediately calling customer service.

project-image
project-image
project-image
project-image

Flexible campaign pages

Rolling out several value streams by different teams, each with their own timelines, presents some major challenges. To ensure that countries could present campaigns and special offers on the new platform, even when their core leasing product was not yet available on it, we enabled countries to create diverse landing pages to promote cars on other (legacy) platforms.

project-image
project-image
project-image

Being the brand

More than any other team, we were responsible for presenting the LeasePlan brand and values. We were in charge of a large number of content pages and components to service users but also communicate what LeasePlan stands for.

project-image
project-image