Nothing but fruit, baby
The world of chocolate doesn’t see a lot of action. So when we introduced a product made with the whole cacao fruit instead of just the beans, the excitement was huge.
Barry Callebaut
WholeFruit Chocolate
Launching a revolution in the world of chocolate.
A unique taste
To bring across WholeFruit Chocolate’s unique, fresh fruity taste we created a video to tease the viewer’s senses. You can’t quite taste it but you get the idea.
Good for you, and the planet
WholeFruit Chocolate is a healthier alternative with much less sugar and lots of fibres and protein. And you’re saving the planet as well considering WholeFruit Chocolate makes an end to the huge amount of waste involved in producing normal chocolate.
Navigation pod
Similar to cacao beans and fruit, the navigation and chapter indicator live in a slick pod.
The story of cacao fruit
Apart from highlighting WholeFruit Chocolate’s unique taste and characteristics, the website takes the visitor on a journey through the life of the cacao fruit.
Live event stream
WholeFruit Chocolate was introduced to a select group of professionals in San Francisco. The spectacular launch event was live-streamed via the website to invitees across the globe.
