Yanmar Marine International
YMI is Yanmar’s recreational marine brand, driven by technology and committed to a sustainable future for water leisure. With a Japanese origin but focused on the European market.
Website redesign for Yanmar's recreational marine brand
YMI is Yanmar’s recreational marine brand, driven by technology and committed to a sustainable future for water leisure. With a Japanese origin but focused on the European market.
With Yanmar Japan redefining their digital look and feel, we drew inspiration from the Far East and blended it with a more Western aesthetic to create a unique style, capturing the essence of both cultures.
With this extensive and versatile system, content managers are able to create pages using an array of different components.
After having already redesigned Commercial Marine prior to this, we extended the design system further, paving the way for the different divisions within Yanmar.